Elevating Global Social Media Expansion through Strategic Talent Acquisition

Introduction

This case study showcases a strategic partnership between LTS and a renowned global social media giant. This study delves into how LTS, armed with expertise and innovation, joined forces with the social media company to tackle their pressing needs in linguistic talent. From content moderation to real-time analysis, LTS’s tailored approach exemplifies the power of strategic solutions in meeting the demands of today's evolving digital ecosystem. Join us as we explore the journey of partnership, problem-solving, and proficiency in navigating the complexities of the tech industry.

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Background

Client: Global Leading Social Media Company
Industry: Technology

LTS partnered with a global leading social media company that had launched a global short video product with approximately 656 million users worldwide. The company was at the forefront of accelerating globalization but encountered significant challenges in acquiring the right talent to meet the increasing demand for its services. Their specific needs included content moderators, trainers, team leaders, and real-time analysts (RTA) with expertise in local languages and cultures.

The Solutions

01

Understanding Client Needs

LTS initiated an in-depth discussion with the client's HRBP and Talent Acquisition department to understand the specific skill sets and qualities required to excel in the technology landscape.

02

Building a Talent Pipeline

LTS leveraged its specialization and extensive network in digital marketing, social media recruitment, large existing specialized database and proactively built a talent pipeline comparison of industry experts in moderation, leadership & training

03

Targeted Job Advertisement

To attract the right candidates, LTS mobilised their global team and designed and placed targeted job advertisements on social media, jobs portals and digital marketing platforms, ensuring maximum exposure to potential applicants.

04

Rigorous Screening

To identify candidates who aligned with the client company's values and culture, LTS conducted a rigorous screening process, including multiple layers of assessment such as behavioral interviews, skill tests, situational question interviews, strategic thinking evaluations, judgment and characteristic interviews, and experience-related screenings.

05

Interview Scheduling

LTS coordinated group online interviews with carefully scheduled slots, ensuring minimal chances of candidate dropouts during the hiring process.

06

Candidates Onboarding Support

LTS provided ongoing support during the candidate onboarding process, assisting with document collection and ensuring a smooth transition into the client company. New hires were equipped with the necessary resources to excel in their roles.

Results

High-Quality Talent Acquisition

LTS successfully placed 164 candidates who brought a diverse set of skills and fresh perspectives to the client company, addressing their specific needs in content moderation, training, team leadership, and RTA.

Improved Client Satisfaction

LTS's strategic approach to permanent recruitment played a vital role in elevating the client company's capabilities, enhancing brand visibility, and ultimately improving user satisfaction. The influx of specialized talent positively impacted the client's ability to meet the increasing demand for its services and maintain its competitive edge in the global social media landscape.

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In conclusion, the partnership between LTS and the global leading social media company exemplifies the power of strategic talent acquisition in addressing complex challenges within the technology industry. One notable achievement lies in the acquisition of multilingual talent within a remarkably short timeframe. Recognizing the critical importance of linguistic diversity in serving the global user base of approximately 656 million. This rapid deployment of multilingual talent not only showcased LTS's agility and resourcefulness but also underscored LTS’s commitment to meeting the client's diverse needs efficiently.

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